For simplicity’s sake, I’ll refer to both as just GDPR unless referencing one specifically. Details are covered in the Guide to the UK GDPR from the UK’s Information Commissioner’s Office (ICO). The UK has created their own UK GDPR, which is essentially the same as the EU GDPR except that it applies to UK residents only. ![]() GDPR raises the bar to a higher standard of consent for subscribers based in the European Union (EU), meaning how you’ve collected consent from EU subscribers in the past might not be compliant anymore.Īnd even now that the United Kingdom (UK) has formally left the EU, GDPR after Brexit hasn’t changed too much. But one thing that still might cause you headaches? How to collect and store email consent. ![]() And fortunately, GDPR didn’t kill email like the doomsayers predicted. At the time, many wondered what GDPR means for email marketers. The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018.
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